1. Introduction
This Privacy Policy explains how True Smile Co.,Ltd. (“We,” “Us,” or “Our”) collects, uses, discloses, and protects your personal information when you use our website, book our tours, or interact with us. By using our services, you consent to the data practices described in this policy.
2. Information We Collect
We collect information that identifies, relates to, describes, or is capable of being associated with you (“Personal Information”).
A. Information You Provide Directly
This includes information you willingly provide to us when booking a tour, signing up for a newsletter, or contacting us:
Contact Information: Name, email address, phone number, and postal address.
Booking Information: Passport details (number, issue/expiry dates), date of birth, nationality, emergency contact information.
Payment Information: Billing address and payment details (note: We generally do not store full credit card numbers; this is usually handled securely by a third-party payment processor).
Health and Preference Information: Dietary restrictions, medical conditions (for safety purposes), and special requests.
B. Information Collected Automatically
When you browse our website, we may automatically collect technical data:
Usage Data: IP address, browser type, operating system, pages viewed, time spent on the site, and referral source.
Cookies and Tracking: Information gathered through cookies, web beacons, and similar technologies to enhance your experience and analyze site traffic (see Section 5).
3. How We Use Your Information
We use your Personal Information primarily for the following purposes:
To Fulfill Bookings: To process your reservations, confirm services, issue vouchers, and manage your itinerary.
Service Communication: To communicate with you about your booking, changes to your itinerary, or service updates.
Legal & Safety Requirements: To comply with legal obligations (e.g., sharing passenger manifest data with airlines or governments) and ensure your health and safety on our tours.
Marketing (Only with Consent): To send you promotional materials, newsletters, and special offers, if you have opted in to receive them.
Improvement: To analyze website usage, measure the effectiveness of our marketing, and improve our services and website functionality.
4. Disclosure of Your Information
We only share your Personal Information with third parties when necessary to operate our business or as legally required:
Service Providers/Suppliers: We must share necessary information (like name, passport details, health notes) with hotels, airlines, local guides, transport companies, and other suppliers to operate your booked tour.
Payment Processors: Information is shared with secure third-party payment gateways to process financial transactions.
Legal Authorities: We may disclose your information if required to do so by law, subpoena, or if we believe such action is necessary to comply with the law and reasonable requests of law enforcement.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your Personal Information may be transferred to the new owner.
5. Cookies and Tracking Technologies
We use cookies to enhance your experience. A cookie is a small file placed on your device.
Types of Cookies: We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until deleted).
Control: You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may limit your ability to use certain features of our website.
Analytics: We use third-party tools like Google Analytics to collect data about website traffic and usage.
6. International Data Transfers
As a tour agency, we routinely transfer your Personal Information outside of your home country and often outside of Thailand to our suppliers in the destinations you travel to. By booking with us, you consent to this international transfer of data, as it is necessary for us to deliver the services you have purchased.
7. Data Security
We take reasonable physical, technical, and administrative measures to protect your Personal Information from unauthorized access, loss, misuse, disclosure, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure.
8. Your Rights
Depending on your location, you may have rights regarding your Personal Information, including the right to:
Access: Request copies of the data we hold about you.
Correction: Ask us to correct any incorrect or incomplete information.
Erasure (The “Right to Be Forgotten”): Request the deletion of your Personal Information, subject to legal retention requirements.
Object/Restrict: Object to our processing of your data or request us to restrict processing.
Withdraw Consent: Withdraw your consent to receive marketing communications at any time by clicking the “unsubscribe” link in the email.
9. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of any changes by posting the new policy on this page and updating the “Effective Date” at the top. We encourage you to review this policy whenever you visit our website.
10. Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
True Smile Co.,Ltd.
122 Soi Rama II Soi 28, Intersection 32, Chom Thong, Chom Thong, Bangkok 10150, Thailand
Email: contact@true-smile.co.th
Phone: (+66) 096 805 7257